Out of our comfort zone
I focused on providing our audience high-quality, uplifting news regarding food trends and living a healthy lifestyle, paired with beautiful, high-resolution graphics and photos.
In today's social media world, there is much negative news, so I focused on the positive and it really made a difference.
Shown here, the photo commands attention and fits perfectly with the above caption about how tweets that mention healthy food are found to be the happiest.
I was enlisted to write incredibly specific, in-depth, science-based blog posts to enhance our customers' website and social media experience.
With my background in nutrition and living a healthy lifestyle, I focused on the health-conscious topics with ease and engaged thousands of readers with every post.
Sharing the blog posts on social media had to be tailored to our readers as well. They see all kinds of alternative information all the time, so I needed to make my research and writings stand out.
As pictured, the headline "Harvard researchers don't think so," grabbed attention for my post about dairy and received thousands of views from Facebook alone.
Business as usual is off the menu
Our message of living a healthy lifestyle wasn't complete without some surprising statistics to back it up.
Sharing this graphic from my blog post about fluoride acquired a gigantic organic reach and alerted our readers to seek further information by reading the post.