Three distinct markets for our solar energy campaign
Seed Propeller was commissioned by EnergyUp to create high-quality, attractive Facebook ads that perfectly convey our message: helping a new market become users of a crowd-sourced solar farm in South Australia.
The challenge was speaking to three distinct markets, while educating them all about the opportunity for cheaper energy bills, less time spent dealing with energy companies, and improving their environmental footprint.
Facebook adverts based on user personas
We wrote the Facebook ad copy, created the graphics from scratch, and sourced real photos for the campaign based on the ideal user personas we worked from. We designed two ads for each persona, appealing to their individual needs, each speaking to its respective group directly, and using emotion.
The advert campaign was set live using Facebook's Lead Ads campaign type.