A social media lifesaver for health-conscious businesses
It’s so easy to fall behind on marketing when you’re busy actually running your business.
And social media may seem like a real time-waster. With organic (non-advert) Facebook Page posts reaching only around 6% of the people who like your Page, an abundance of fake news stories, and the intrusive feeling that you must share something or be left behind, some people ask…what’s the point?
But there is a point. Over 2.5 billion people on the planet use social media.
And the statistics for Australian users are quite staggering — our country has some of the most prolific users in the world, with 15M Facebook users and 9M Instagram users each month, and 71% of those users making a purchase decision based on what they saw on social media.
Why social media is important
Using social media, you have the opportunity to create something much larger than “your business + your customers.” You have the opportunity to create a true following: a group of like-minded people, those from all over the world who are actually interested in what you make.
What social media also does is validate your brand. Websites are notorious for being difficult to navigate, clunky even, and when someone wants to get more information about a business (and quick), where do they turn? Facebook. Instagram. Twitter. This could be as simple as them wanting a phone number or could also be a more involved question about a product they purchased.
💡 Here's how you know it's time to use Seed Propeller:
📈 Two ways to use Seed Propeller to grow your business:
Get the most out of your business by starting a Seed Propeller plan this month.
Click here to see the two plans.
Project Manager at Seed Propeller
Read our blog for local business news, social media marketing tips, and more, for anyone working to grow their healthy food business.