In your efforts to market your business, you could carry out traditional marketing, hanging posters, buying billboards, and advertising in newspapers.
You could even embrace “the new frontier,” social media marketing, by taking to Facebook, Twitter, and more to share posts about your product or service.
But I am going to demonstrate five powerful ways how simply upgrading your web design can actually make a huge difference in how your customers respond to your business.
1. Use the psychology of colour
One of the most profound ways to initiate action is to use colour. Colour conveys different emotions in the mind, and can affect the user’s perception of the brand on a conscious and subconscious level.
2. Simplify decision-making
Indecision can often lead to no decision at all. Eliminate confusion by simplifying the choices and prices on your website. Check out the three, simple options offered by Canva:
Pricing on Canva.com
3. Optimise images to increase loading time
Optimising the images on your website by compressing them can have a giant impact on loading time of your site. In this graphic by Kissmetrics, it’s shown that most users will wait only 6–10 seconds before abandoning the website, especially with most users accessing sites from their mobile phones.
Image from Kissmetrics
4. Level up your SEO
"Design isn’t what it looks like. It’s how it works." - Steve Jobs
Another hugely important improvement you can make is to your site’s SEO. By taking the appropriate steps to refresh your SEO, your site will perform better in the search engines and, be easier for your customers to locate, and in turn, bring you more business.
Image from Google Analytics Dashboard
5. Make your navigation simple
By simplifying your website’s navigation, you’re making it easy for the customer to get where they need to go. Highlight important content, lay out your features in a practical place, and make it easy for customers to get in touch with you.
Have you used any of these methods to increase your sales? Leave a comment to let me know.
Owner of Seed Propeller
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