And the free tools to overcome them
by Brian Isaac
owner of Seed Propeller
In our crazy, fast-paced, and hopefully productive startup lives, running into challenges when marketing is inevitable.
But fortunately, there’s always something more to learn! In my own effort to run and grow my business, I’ve discovered four priceless tools that help me daily, and want to share them with you here.
1. Not enough time
Most people who run startup companies will tell you: their number one challenge is that they simply don’t have enough time to complete everything they need to do. Especially when those things consist of posting on social media.
With Buffer, you can create and schedule your social media posts in advance, and even see detailed statistics on how your posts are performing.
2. No graphic design experience
Let’s face it: not everyone can be an expert at graphic design, and that’s why we have experts we can turn to.
But there are some times when you have no choice but to get your hands dirty and do it yourself.
Canva bridges the gap between running your business and outsourcing your visual marketing.
Hundreds of pre-built templates are ready for use, and they’re sized perfectly for almost every use imaginable, including social media headers, e-book covers, posters, flash cards, and even beer bottle labels!
3. Too many hard copies
Carrying hard copies documents just isn’t practical most of the time: it’s more time-consuming than using digital, leaves more of an impact on the environment, and is easy to misplace important items.
Solution: Google Drive
Send your work to the cloud. With Google Drive, you can access your work from anywhere (online and even offline), and you’ll be able to make real-time edits with collaborators.
While you can upload and host any file type, you can also create documents including photos, maps, spreadsheets, text documents, survey forms, slideshows, and more.
Bonus tip: use the new Explore feature to learn more about your topic while you’re working on it.
4. Unorganised project management
We know the feeling: you have some reference documents in your email, additional communication in a shared folder, and even more floating around on your desktop.
Trello streamlines task management for everyone on your team. Manage your projects all in one place by creating checklists, leaving notes, and appointing due dates.
Assign tasks to teams or individuals, and you’ll always know the status of your project.
Question: Have you used any of these methods to save time or stay organised? Leave a comment to let me know!
If you found this post helpful, recommend it to a friend who might like it!
Brian Isaac is the owner of Seed Propeller and uses social media to help build businesses around the world.
Read our blog for local business news, social media marketing tips, and more, for anyone working to grow their healthy food business.